Google Trademark Approval Request

Please check below for compliance terms for use of IHG ad trademark approval usage with Google.

By submission of request, you are agreeing to your Hotel?s compliance of Web Standards (Key Word IHG Web Standard SE03-01) as follows:
To avoid consumer confusion and protect the value of IHG brand Websites, the following standards apply to all IHG Hotels:
A. A hotel or its agency may not bid on or purchase keywords containing Licensor's trade names (e.g. IHG, InterContinental Hotels Group) or trademarks (Holiday Inn, Crowne Plaza, etc), other than keywords that are identical to the property's official, Licensor-recognized hotel name, as shown in current IHG consumer Websites or on HOLIDEX^® Plus.
B. If a hotel does choose to buy Keywords, then it may only buy brand-neutral keywords, such as "Atlanta Hotels" or "Brussels Hotel Reservations." and cannot reference any trademarks with the exception of the hotel's official name as listed on IHG consumer Websites or on HOLIDEX^® Plus.
C. Keywords and paid ad creative must not include terms that are confusingly similar (e.g. holidainn.com vs. holidayinn.com orcrownplaza.com vs. crowneplaza.com).
A list of common violating terms is included below; these terms may not be used alone or in conjunction with other terms in any combination with or without hyphenation(s).
This list is subject to additions, deletions, and changes as deemed necessary by Licensor: ? intercontinental ? intercon ? interconti ? crownplaza ? crowneplaza ? holidayinn ? hollidayinn ? holidayinnexpress ? hiexpress ? staybridge ? staybridgesuites ? candlewood ? candlewoodsuites ? hotelindigo ? holidayinnclubvacations ? 6C ? SixContinents ? ichotels ? ichotelsgroup ? ihg ? hollidayinn ? holiday-inn ? holiday-inn-express InterContinental Hotels Group (?IHG?) is a global hotel company which owns, leases, manages or franchises over 4600 hotels in over 100 countries and territories.
Together with its subsidiaries, IHG owns eleven hotel brands as well as numerous other trademarks, including ?INTERCONTINENTAL, HUALUXE, CROWNE PLAZA, HOTEL INDIGO, EVEN, HOLIDAY INN, HOLIDAY INN EXPRESS, HOLIDAY INN RESORTS, HOLIDAY INN CLUB VACATIONS, STAYBRIDGE SUITES and CANDLEWOOD SUITES and the hotel industry?s largest loyalty program IHG REWARDS CLUB? (?Brand Trademarks?).
IHG has widespread and continuous use of the Brand Trademarks and has acquired extensive goodwill with respect to those marks.
IHG has registered the Brand Trademarks in the United States Patent and Trademark Office and other trademark offices worldwide.
The trademarks, emblems, words and phrases of IHG are exclusively used by IHG and any other use by a third party constitutes trademark infringement. All requests will be processed within 3-5 business days from day of submission.

Request Form

Date *

Requestor *

Requestor's Email*

Requestor's Role

Hotel Name *

Hotel Inncode *

Trademark Requested For Use *

Independent Website URL

Region *

Note specifics of campaign request*

Google CID *